/* =========================================================
   ONLINE-MARKETING (Phase F2) – /leistungen/online-marketing/
   Baut auf home-v2.css, motion.css und service-v2.css auf (Master-Layout).
   Eigene Komponenten mit Präfix .mr-om-*.
   Eigene Note: Blau (--om-google) für Google Ads, Violett (--om-meta) für Meta Ads,
   warmes Koralle (--om-goal) für das eigentliche Ziel: die Anfrage.
   Regeln: keine dekorativen Pfeile, keine Unterstreichung bei UI-Links, keine Dauer-Animationen,
   dekorative Ebenen immer mit pointer-events: none.
========================================================= */

.mr-om-section,
.mr-om-hero {
  --om-google: #79b4ff;
  --om-google-soft: rgba(121, 180, 255, .1);
  --om-google-line: rgba(121, 180, 255, .36);
  --om-meta: #c69cff;
  --om-meta-soft: rgba(198, 156, 255, .1);
  --om-meta-line: rgba(198, 156, 255, .36);
  --om-goal: #ff9f80;
  --om-goal-soft: rgba(255, 159, 128, .1);
  --om-goal-line: rgba(255, 159, 128, .4);
  --om-off: #8792ab;
  --om-panel: linear-gradient(165deg, rgba(19, 28, 52, .94), rgba(9, 14, 28, .97));
  --om-ico-check: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23000' stroke-width='2.6' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 12.5l4.5 4.5L19 7.5'/%3E%3C/svg%3E");
}

/* ---------- Section-Rhythmus ---------- */

.mr-om-intro.e-con,
.mr-om-meta.e-con,
.mr-om-landing.e-con,
.mr-om-budget.e-con,
.mr-om-scen.e-con {
  background:
    radial-gradient(circle at 6% 0%, rgba(198,156,255,.06), transparent 38%),
    radial-gradient(circle at 96% 100%, rgba(255,159,128,.05), transparent 40%),
    var(--mr-bg-soft);
  border-block: 1px solid rgba(255,255,255,.05);
}

.mr-om-faq.mr-sv-faq.e-con { background: var(--mr-bg); }

.mr-om-section p,
.mr-om-hero p { margin-block: 0; }

/* Kleine Labels */
.mr-hv2 .elementor-widget-text-editor p.mr-om-fit__label,
.mr-hv2 .elementor-widget-text-editor p.mr-om-serv__kicker,
.mr-hv2 .elementor-widget-text-editor p.mr-om-kicker {
  color: var(--hv2-muted);
  font-size: .76rem;
  font-weight: 700;
  letter-spacing: .12em;
  line-height: 1.4;
  text-transform: uppercase;
}

/* Haken-Listen */
.mr-om-fit__list li::before,
.mr-om-check li::before,
.mr-om-final__honest::before {
  content: "";
  flex: none;
  width: 15px;
  height: 15px;
  margin-top: .22em;
  background-color: var(--om-google);
  -webkit-mask: var(--om-ico-check) center / contain no-repeat;
  mask: var(--om-ico-check) center / contain no-repeat;
}

.mr-om-meta .mr-om-fit__list li::before { background-color: var(--om-meta); }

/* Nummern-Badges */
.mr-om-step__num span {
  display: grid;
  place-items: center;
  width: 40px;
  height: 40px;
  border: 1px solid rgba(143,182,255,.3);
  border-radius: 50%;
  background: #141d36;
  color: #fff;
  font-size: .88rem;
  font-weight: 750;
  font-variant-numeric: tabular-nums;
  line-height: 1;
}

/* =========================================================
   HERO + SIGNATURE: „Performance-Strecke“
========================================================= */

@media (min-width: 1025px) {
  .mr-om-hero.mr-sv-hero .mr-hv2-hero__inner.e-con {
    grid-template-columns: minmax(0, 1.05fr) minmax(0, .95fr);
    gap: clamp(40px, 5vw, 88px);
  }
}

.mr-om-hero .mr-hv2-h1 .elementor-heading-title { max-width: 15em; }
.mr-om-hero__visual.e-con { --align-items: stretch; --container-widget-width: 100%; }
.mr-om-sig-wrap.elementor-widget { width: 100%; }

.mr-om-sig {
  --om-path: var(--om-google);
  --om-path-soft: var(--om-google-soft);
  --om-path-line: var(--om-google-line);
  --om-dot: 40px;
  position: relative;
  overflow: hidden;
  border: 1px solid rgba(255,255,255,.1);
  border-radius: 26px;
  background:
    radial-gradient(circle at 100% 100%, rgba(255,159,128,.1), transparent 44%),
    radial-gradient(circle at 0% 0%, rgba(47,124,255,.16), transparent 50%),
    var(--om-panel);
  box-shadow: 0 30px 80px rgba(0,0,0,.4), inset 0 1px 0 rgba(255,255,255,.06);
}

.mr-om-sig[data-mode="meta"] {
  --om-path: var(--om-meta);
  --om-path-soft: var(--om-meta-soft);
  --om-path-line: var(--om-meta-line);
}

.mr-om-sig__bar {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 12px;
  padding: 16px clamp(18px, 2.2vw, 26px);
  border-bottom: 1px solid var(--hv2-line);
  background: rgba(255,255,255,.025);
}

.mr-om-sig .mr-om-sig__title { min-width: 0; color: #fff; font-size: .98rem; font-weight: 700; line-height: 1.3; }

.mr-om-sig__tag {
  flex: none;
  padding: 4px 10px;
  border: 1px dashed rgba(255,255,255,.24);
  border-radius: 999px;
  color: var(--hv2-muted);
  font-size: .76rem;
  font-weight: 600;
  line-height: 1.3;
}

/* Umschalter Google Ads / Meta Ads */
.mr-om-sig__switch {
  position: relative;
  display: grid;
  grid-template-columns: 1fr 1fr;
  margin: clamp(16px, 2vw, 22px) clamp(16px, 2vw, 24px) 0;
  padding: 4px;
  border: 1px solid var(--hv2-line);
  border-radius: 999px;
  background: rgba(255,255,255,.04);
}

.mr-om-sig__thumb {
  position: absolute;
  top: 4px;
  bottom: 4px;
  left: 4px;
  width: calc(50% - 4px);
  border-radius: 999px;
  background: var(--om-path-soft);
  box-shadow: inset 0 0 0 1px var(--om-path-line);
  transition: transform 450ms cubic-bezier(.22, 1, .36, 1), background-color 450ms ease, box-shadow 450ms ease;
  pointer-events: none;
}

.mr-om-sig[data-mode="meta"] .mr-om-sig__thumb { transform: translateX(100%); }

.mr-om-sig .mr-om-sig__opt {
  position: relative;
  z-index: 1;
  min-height: 42px;
  margin: 0;
  padding: 0 12px;
  border: 0;
  border-radius: 999px;
  background: transparent;
  color: var(--hv2-muted);
  font: inherit;
  font-size: .9rem;
  font-weight: 650;
  line-height: 1.2;
  cursor: pointer;
  transition: color 300ms ease;
}

.mr-om-sig .mr-om-sig__opt:hover { color: #fff; background: transparent; }
.mr-om-sig .mr-om-sig__opt[aria-pressed="true"] { color: #fff; }
.mr-om-sig .mr-om-sig__opt:focus-visible { outline: 2px solid var(--om-path); outline-offset: 2px; }

/* Strecke: Knoten auf einer durchgehenden Linie */
.mr-om-sig__track {
  position: relative;
  padding: clamp(10px, 1.4vw, 14px) clamp(16px, 2vw, 24px) clamp(12px, 1.6vw, 18px);
}

.mr-om-path {
  position: relative;
  display: grid;
  gap: 0;
  margin: 0;
  padding: 0 !important;
  list-style: none;
}

/* Verbindungslinie: ein Segment je Station, Knoten liegen darüber */
.mr-om-path > li { position: relative; }

.mr-om-path > li::after {
  content: "";
  position: absolute;
  left: 23px;
  top: 0;
  bottom: 0;
  width: 2px;
  margin-left: -1px;
  background: rgba(255,255,255,.1);
  transition: background-color 450ms ease;
  pointer-events: none;
}

.mr-om-path > li:first-child::after { top: 50%; }
.mr-om-path > li:last-child::after { bottom: 50%; left: 22px; }

.mr-om-sig[data-stage="1"] .mr-om-path > li[data-step="1"]::after,
.mr-om-sig[data-stage="2"] .mr-om-path > li:is([data-step="1"], [data-step="2"])::after,
.mr-om-sig[data-stage="3"] .mr-om-path > li:is([data-step="1"], [data-step="2"], [data-step="3"])::after,
.mr-om-sig[data-stage="4"] .mr-om-path > li::after { background-color: var(--om-path); }

.mr-om-sig[data-stage="4"] .mr-om-path > li.is-goal::after { background: linear-gradient(180deg, var(--om-path), var(--om-goal)); }

.mr-om-node {
  display: grid;
  grid-template-columns: 46px minmax(0, 1fr) auto;
  align-items: center;
  gap: 14px;
  margin: 0;
  padding: 12px 0;
}

.mr-om-node__dot {
  position: relative;
  display: grid;
  place-items: center;
  z-index: 1;
  justify-self: center;
  width: var(--om-dot);
  height: var(--om-dot);
  border: 1px solid rgba(255,255,255,.14);
  border-radius: 50%;
  background: #121a31;
  color: var(--om-off);
  transition: color 450ms ease, border-color 450ms ease, background-color 450ms ease, box-shadow 450ms ease;
}

.mr-om-node__dot svg { display: block; }
.mr-om-node__body { display: flex; flex-direction: column; gap: 3px; min-width: 0; transition: opacity 450ms ease; }
.mr-om-node__label { color: #fff; font-size: .98rem; font-weight: 700; line-height: 1.3; }
.mr-om-node__text { color: var(--hv2-text); font-size: .88rem; line-height: 1.45; }

.mr-om-node__chip {
  padding: 5px 11px;
  border: 1px solid var(--om-goal-line);
  border-radius: 999px;
  background: var(--om-goal-soft);
  color: var(--om-goal);
  font-size: .76rem;
  font-weight: 700;
  line-height: 1.2;
  white-space: nowrap;
}

/* Ziel-Knoten: die Anfrage */
.mr-om-node.is-goal {
  padding: 12px 14px 12px 0;
  border: 1px solid var(--om-goal-line);
  border-radius: 18px;
  background: linear-gradient(90deg, rgba(255,159,128,.04), rgba(255,159,128,.1));
}

.mr-om-node.is-goal .mr-om-node__dot { width: 46px; height: 46px; }

/* Klick: nur ein Zwischenschritt */
.mr-om-click {
  display: grid;
  grid-template-columns: 46px auto minmax(0, 1fr);
  align-items: center;
  gap: 14px;
  margin: 0;
  padding: 2px 0;
}

.mr-om-click::before {
  content: "";
  position: relative;
  z-index: 1;
  justify-self: center;
  width: 10px;
  height: 10px;
  border: 2px solid rgba(255,255,255,.3);
  border-radius: 50%;
  background: #121a31;
}

.mr-om-click__pill {
  justify-self: start;
  padding: 3px 10px;
  border: 1px dashed rgba(255,255,255,.26);
  border-radius: 999px;
  color: var(--hv2-muted);
  font-size: .74rem;
  font-weight: 650;
  line-height: 1.3;
}

.mr-om-click__note {
  margin-left: -4px;
  color: var(--hv2-muted);
  font-size: .8rem;
  line-height: 1.3;
}

/* Modus: Inhalte liegen übereinander, die Höhe bleibt beim Umschalten gleich */
.mr-om-node__label,
.mr-om-node__text,
.mr-om-sig__loop-v { display: grid; }

.mr-om-node__ico,
.mr-om-node__v,
.mr-om-sig__loop-m {
  grid-area: 1 / 1;
  opacity: 0;
  visibility: hidden;
  transition: opacity 400ms ease, visibility 0s linear 400ms;
}

.mr-om-node__ico { display: grid; place-items: center; }

.mr-om-sig[data-mode="google"] [data-m="google"],
.mr-om-sig[data-mode="meta"] [data-m="meta"] {
  opacity: 1;
  visibility: visible;
  transition: opacity 400ms ease 100ms, visibility 0s;
}

/* Stufen: ohne JS und bei reduzierter Bewegung sind alle Knoten aktiv (data-stage="4") */
.mr-om-sig[data-stage="0"] .mr-om-node__body,
.mr-om-sig[data-stage="1"] .mr-om-node:not([data-step="1"]) .mr-om-node__body,
.mr-om-sig[data-stage="2"] .mr-om-node[data-step="3"] .mr-om-node__body,
.mr-om-sig[data-stage="2"] .mr-om-node[data-step="4"] .mr-om-node__body,
.mr-om-sig[data-stage="3"] .mr-om-node[data-step="4"] .mr-om-node__body { opacity: .42; }

.mr-om-sig[data-stage="1"] .mr-om-node[data-step="1"] .mr-om-node__dot,
.mr-om-sig[data-stage="2"] .mr-om-node:is([data-step="1"], [data-step="2"]) .mr-om-node__dot,
.mr-om-sig[data-stage="3"] .mr-om-node:is([data-step="1"], [data-step="2"], [data-step="3"]) .mr-om-node__dot,
.mr-om-sig[data-stage="4"] .mr-om-node .mr-om-node__dot {
  border-color: var(--om-path-line);
  background: color-mix(in srgb, var(--om-path) 14%, #121a31);
  color: var(--om-path);
}

.mr-om-sig[data-stage="4"] .mr-om-node.is-goal .mr-om-node__dot {
  border-color: var(--om-goal-line);
  background: color-mix(in srgb, var(--om-goal) 18%, #121a31);
  color: var(--om-goal);
  box-shadow: 0 0 0 6px rgba(255,159,128,.08), 0 0 24px rgba(255,159,128,.18);
}

.mr-om-sig:not([data-stage="4"]) .mr-om-node.is-goal { border-color: var(--hv2-line); background: rgba(255,255,255,.02); }
.mr-om-sig:not([data-stage="4"]) .mr-om-node__chip--goal { opacity: .4; }

/* Auswertung: fließt in die nächste Optimierung */
.mr-om-sig__loop {
  display: grid;
  grid-template-columns: auto minmax(0, 1fr);
  align-items: start;
  gap: 12px;
  margin: 0 clamp(16px, 2vw, 24px) clamp(16px, 2vw, 22px);
  padding: 14px 16px;
  border: 1px dashed var(--om-path-line);
  border-radius: 16px;
  background: rgba(255,255,255,.02);
  transition: border-color 450ms ease;
}

.mr-om-sig__loop-ico {
  display: grid;
  place-items: center;
  width: 34px;
  height: 34px;
  border-radius: 10px;
  background: var(--om-path-soft);
  color: var(--om-path);
  transition: color 450ms ease, background-color 450ms ease;
}

.mr-om-sig .mr-om-sig__loop-text { display: flex; flex-direction: column; gap: 3px; color: var(--hv2-text); font-size: .88rem; line-height: 1.45; }
.mr-om-sig__loop-text strong { color: #fff; font-size: .92rem; font-weight: 700; }

@media (max-width: 600px) {
  .mr-om-sig { --om-dot: 36px; border-radius: 22px; }
  .mr-om-sig .mr-om-sig__opt { font-size: .86rem; padding: 0 8px; }
  .mr-om-node { grid-template-columns: 46px minmax(0, 1fr); gap: 12px; }
  .mr-om-node.is-goal { grid-template-areas: "dot body" "dot chip"; gap: 6px 12px; }
  .mr-om-node.is-goal .mr-om-node__dot { grid-area: dot; width: 42px; height: 42px; }
  .mr-om-node.is-goal .mr-om-node__body { grid-area: body; }
  .mr-om-node.is-goal .mr-om-node__chip { grid-area: chip; justify-self: start; }
}

@media (max-width: 380px) {
  .mr-om-sig__tag { display: none; }
  .mr-om-click__note { display: none; }
}

/* =========================================================
   EINORDNUNG: Definition und vier Bausteine
========================================================= */

.mr-hv2 .elementor-widget-text-editor.mr-om-define { margin-top: clamp(4px, 1vw, 8px); }

.mr-hv2 .mr-om-define p {
  max-width: 900px;
  padding: clamp(18px, 2vw, 24px) clamp(20px, 2.4vw, 28px);
  border: 1px solid var(--hv2-line);
  border-left: 3px solid var(--om-goal);
  border-radius: 6px 18px 18px 6px;
  background: rgba(255,255,255,.03);
  color: #e3e9f7;
  font-size: clamp(1rem, .96rem + .2vw, 1.12rem);
  line-height: 1.6;
}

.mr-om-define strong { color: #fff; }

.mr-om-blocks.e-con {
  --display: grid;
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: var(--hv2-gap);
  margin-top: clamp(28px, 3.4vw, 44px);
}

.mr-om-block.e-con { --justify-content: flex-start; }
.mr-om-block.e-con:hover { transform: translateY(-2px); }
.mr-om-block__num-wrap { position: absolute !important; top: clamp(20px, 2.2vw, 28px); right: clamp(20px, 2.2vw, 28px); width: auto !important; }

.mr-om-block__num span {
  color: var(--hv2-muted);
  font-size: .8rem;
  font-weight: 700;
  font-variant-numeric: tabular-nums;
  letter-spacing: .08em;
}

.mr-om-block__icon { width: auto !important; }
.mr-om-block__icon p { margin: 0; line-height: 0; }
.mr-om-block .mr-hv2-h3 { margin-top: 18px !important; }
.mr-om-block .mr-hv2-card__text { margin-top: 8px !important; }

.mr-om-honest.mr-sv-note.mr-hv2-note { border-color: var(--om-goal-line); background: var(--om-goal-soft); }

@media (max-width: 1099px) {
  .mr-om-blocks.e-con { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}

@media (max-width: 560px) {
  .mr-om-blocks.e-con { grid-template-columns: minmax(0, 1fr); }
}

/* =========================================================
   GOOGLE ADS · META ADS: Text links, Leistungen rechts (Meta gespiegelt)
========================================================= */

.mr-om-plat.e-con {
  --display: grid;
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(0, .95fr);
  gap: clamp(32px, 5vw, 80px);
  align-items: start;
}

.mr-om-plat--flip.e-con { grid-template-columns: minmax(0, .95fr) minmax(0, 1.05fr); }
.mr-om-plat--flip .mr-om-serv.e-con { order: -1; }

.mr-om-plat__main.e-con { --gap: 0; min-width: 0; }

.mr-om-plat__kicker.e-con {
  --flex-direction: row;
  --align-items: center;
  --column-gap: 14px;
  --flex-wrap: nowrap;
  margin-bottom: 14px;
}

.mr-om-plat__icon { flex: none; width: auto !important; }
.mr-om-plat__icon p { margin: 0; line-height: 0; }
.mr-om-plat__kicker .mr-hv2-eyebrow { margin: 0 !important; }
.mr-om-google .mr-om-plat__kicker .mr-hv2-eyebrow p { color: var(--om-google); }
.mr-om-meta .mr-om-plat__kicker .mr-hv2-eyebrow p { color: var(--om-meta); }
.mr-om-plat__main .mr-hv2-text { margin-top: 18px; max-width: 620px; }

.mr-om-fit.e-con {
  --gap: 0;
  gap: 12px;
  margin-top: clamp(22px, 2.6vw, 30px);
  padding: 18px 20px;
  border: 1px solid var(--hv2-line);
  border-radius: 18px;
  background: rgba(255,255,255,.025);
}

.mr-om-fit__list { display: grid; gap: 9px; margin: 0; padding: 0 !important; list-style: none; }
.mr-om-fit__list li { display: flex; align-items: flex-start; gap: 10px; margin: 0; color: #e3e9f7; font-size: .96rem; line-height: 1.45; }

.mr-om-serv.mr-hv2-card.e-con { --gap: 0; gap: 14px; overflow: hidden; }
.mr-om-serv.mr-hv2-card.e-con:hover { transform: none; }

.mr-om-serv.e-con::after {
  content: "";
  position: absolute;
  left: 0;
  right: 0;
  top: 0;
  height: 3px;
  background: linear-gradient(90deg, var(--om-google), rgba(121,180,255,0));
  pointer-events: none;
}

.mr-om-meta .mr-om-serv.e-con::after { background: linear-gradient(90deg, var(--om-meta), rgba(198,156,255,0)); }

.mr-om-serv__list { display: grid; margin: 0; padding: 0 !important; list-style: none; }

.mr-om-serv__list li {
  position: relative;
  display: flex;
  flex-direction: column;
  gap: 3px;
  margin: 0;
  padding: 13px 0 13px 22px;
  border-top: 1px solid var(--hv2-line);
}

.mr-om-serv__list li:last-child { padding-bottom: 0; }

.mr-om-serv__list li::before {
  content: "";
  position: absolute;
  left: 2px;
  top: calc(13px + .5em);
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--om-google);
  box-shadow: 0 0 0 4px var(--om-google-soft);
}

.mr-om-meta .mr-om-serv__list li::before { background: var(--om-meta); box-shadow: 0 0 0 4px var(--om-meta-soft); }
.mr-om-serv__list strong { color: #fff; font-size: 1rem; font-weight: 700; line-height: 1.35; }
.mr-om-serv__list span { color: var(--hv2-text); font-size: .93rem; line-height: 1.5; }

@media (max-width: 1024px) {
  .mr-om-plat.e-con,
  .mr-om-plat--flip.e-con { grid-template-columns: minmax(0, 1fr); gap: 32px; }
  .mr-om-plat--flip .mr-om-serv.e-con { order: 0; }
}

/* =========================================================
   VERGLEICH: Google Ads oder Meta Ads?
========================================================= */

.mr-om-table-wrap { width: 100%; }

.mr-om-table {
  overflow: hidden;
  border: 1px solid var(--hv2-line);
  border-radius: var(--hv2-radius);
  background: rgba(255,255,255,.025);
}

.mr-om-table__row {
  display: grid;
  grid-template-columns: minmax(150px, .7fr) minmax(0, 1fr) minmax(0, 1fr);
}

.mr-om-table__row + .mr-om-table__row { border-top: 1px solid var(--hv2-line); }

.mr-om-table__row > span {
  padding: clamp(16px, 1.8vw, 20px) clamp(18px, 2vw, 26px);
  color: #e3e9f7;
  font-size: .98rem;
  line-height: 1.5;
}

.mr-om-table__row > span + span { border-left: 1px solid var(--hv2-line); }
.mr-om-table__row > [role="rowheader"] { color: var(--hv2-muted); font-size: .8rem; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; }

.mr-om-table__row--head > span { font-size: 1.02rem; font-weight: 750; }
.mr-om-table__row--head > span:nth-child(2) { color: var(--om-google); background: var(--om-google-soft); }
.mr-om-table__row--head > span:nth-child(3) { color: var(--om-meta); background: var(--om-meta-soft); }

.mr-om-sr {
  position: absolute;
  width: 1px;
  height: 1px;
  overflow: hidden;
  clip: rect(0 0 0 0);
  white-space: nowrap;
}

.mr-om-compare__foot.e-con {
  --flex-direction: row;
  --align-items: center;
  --justify-content: space-between;
  --flex-wrap: wrap;
  flex-direction: row;
  align-items: center;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 16px 32px;
  margin-top: clamp(20px, 2.4vw, 28px);
}

.mr-om-compare__text { flex: 1 1 420px; width: auto !important; min-width: 0; }
.mr-om-compare__text p { max-width: 680px; color: var(--hv2-text); line-height: 1.6; }
.mr-om-compare__btn { flex: none; width: auto !important; }

@media (max-width: 767px) {
  .mr-om-table__row { grid-template-columns: minmax(0, 1fr); }
  .mr-om-table__row--head { display: none; }
  .mr-om-table__row > span + span { border-left: 0; }
  .mr-om-table__row > [role="rowheader"] { padding-bottom: 4px; }
  .mr-om-table__row > [role="cell"] { display: flex; flex-direction: column; gap: 2px; padding-top: 8px; padding-bottom: 8px; }
  .mr-om-table__row > [role="cell"]:last-child { padding-bottom: 18px; }
  .mr-om-table__row > [role="cell"]::before { content: attr(data-label); font-size: .78rem; font-weight: 700; }
  .mr-om-table__row > [role="cell"]:nth-child(2)::before { color: var(--om-google); }
  .mr-om-table__row > [role="cell"]:nth-child(3)::before { color: var(--om-meta); }
  .mr-om-compare__btn { width: 100% !important; }
  .mr-om-compare__btn .elementor-button { width: 100%; }
}

/* =========================================================
   LANDINGPAGE: Strecke in vier Stationen, Checkliste, Webdesign-Link
========================================================= */

.mr-om-stages-wrap { width: 100%; }

.mr-om-stages {
  position: relative;
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 12px;
  margin: 0;
  padding: 0 !important;
  list-style: none;
}

.mr-om-stage {
  display: flex;
  align-items: center;
  gap: 12px;
  margin: 0;
  padding: 14px 16px;
  border: 1px solid var(--hv2-line);
  border-radius: 16px;
  background: rgba(255,255,255,.03);
  color: var(--hv2-text);
  font-size: .94rem;
  line-height: 1.4;
}

.mr-om-stage strong { color: #fff; font-weight: 700; }

.mr-om-stage__n {
  display: grid;
  flex: none;
  place-items: center;
  width: 30px;
  height: 30px;
  border: 1px solid rgba(143,182,255,.3);
  border-radius: 50%;
  background: #141d36;
  color: #fff;
  font-size: .8rem;
  font-weight: 750;
}

.mr-om-stage.is-goal { border-color: var(--om-goal-line); background: var(--om-goal-soft); }
.mr-om-stage.is-goal .mr-om-stage__n { border-color: var(--om-goal-line); color: var(--om-goal); }

.mr-om-lp__grid.e-con {
  --display: grid;
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
  gap: clamp(24px, 4vw, 64px);
  align-items: center;
  margin-top: clamp(24px, 3vw, 36px);
}

.mr-om-lp__card.mr-hv2-card.e-con:hover { transform: none; }
.mr-om-lp__card .mr-hv2-h3 { margin-top: 0 !important; }
.mr-om-check-wrap { margin-top: 16px !important; }
.mr-om-check { display: grid; gap: 10px; margin: 0; padding: 0 !important; list-style: none; }
.mr-om-check li { display: flex; align-items: flex-start; gap: 10px; margin: 0; color: #e3e9f7; font-size: .96rem; line-height: 1.45; }

.mr-om-lp__side.e-con { --gap: 0; gap: 18px; --align-items: flex-start; }
.mr-om-lp__side .mr-hv2-text p { max-width: 560px; }
.mr-om-lp__link { width: auto !important; }

@media (max-width: 1024px) {
  .mr-om-stages { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .mr-om-lp__grid.e-con { grid-template-columns: minmax(0, 1fr); }
}

@media (max-width: 560px) {
  .mr-om-stages { grid-template-columns: minmax(0, 1fr); gap: 8px; }
}

/* =========================================================
   TRACKING & MESSUNG
========================================================= */

.mr-om-track__grid.e-con {
  --display: grid;
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: var(--hv2-gap);
}

.mr-om-setup.mr-hv2-card.e-con,
.mr-om-kpi.mr-hv2-card.e-con { --justify-content: flex-start; --gap: 0; gap: 16px; }
.mr-om-setup.mr-hv2-card.e-con:hover,
.mr-om-kpi.mr-hv2-card.e-con:hover { transform: none; }

.mr-om-setup__list { display: grid; margin: 0; padding: 0 !important; list-style: none; }

.mr-om-setup__list li {
  display: flex;
  flex-direction: column;
  gap: 3px;
  margin: 0;
  padding: 12px 0;
  border-top: 1px solid var(--hv2-line);
}

.mr-om-setup__list strong { color: #fff; font-size: 1rem; font-weight: 700; line-height: 1.35; }
.mr-om-setup__list span { color: var(--hv2-text); font-size: .93rem; line-height: 1.5; }

.mr-om-consent-wrap { margin-top: auto !important; }

.mr-hv2 .elementor-widget-text-editor p.mr-om-consent {
  display: flex;
  flex-direction: column;
  gap: 6px;
  padding: 16px 18px;
  border: 1px solid rgba(143,182,255,.2);
  border-radius: 16px;
  background: rgba(47,124,255,.07);
  color: var(--hv2-text);
  font-size: .92rem;
  line-height: 1.55;
}

.mr-om-consent strong { color: #fff; font-size: .95rem; }

.mr-om-kpi__main {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 10px;
  margin: 0;
  padding: 0 !important;
  list-style: none;
}

.mr-om-kpi__main li {
  display: flex;
  flex-direction: column;
  gap: 4px;
  margin: 0;
  padding: 16px;
  border: 1px solid var(--om-goal-line);
  border-radius: 16px;
  background: var(--om-goal-soft);
}

.mr-om-kpi__main strong { color: #fff; font-size: 1.02rem; font-weight: 750; line-height: 1.3; }
.mr-om-kpi__main span { color: var(--hv2-text); font-size: .9rem; line-height: 1.45; }

.mr-hv2 .elementor-widget-text-editor p.mr-om-kpi__side {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 8px;
  padding-top: 16px;
  border-top: 1px solid var(--hv2-line);
}

.mr-om-kpi__side-label {
  margin-right: 4px;
  color: var(--hv2-muted);
  font-size: .76rem;
  font-weight: 700;
  letter-spacing: .12em;
  text-transform: uppercase;
}

.mr-om-kpi__chip {
  padding: 4px 11px;
  border: 1px dashed rgba(255,255,255,.22);
  border-radius: 999px;
  color: var(--hv2-muted);
  font-size: .84rem;
  font-weight: 600;
  line-height: 1.3;
}

.mr-hv2 .elementor-widget-text-editor p.mr-om-kpi__note { color: var(--hv2-muted); font-size: .88rem; line-height: 1.5; }

@media (max-width: 1024px) {
  .mr-om-track__grid.e-con { grid-template-columns: minmax(0, 1fr); }
}

@media (max-width: 420px) {
  .mr-om-kpi__main { grid-template-columns: minmax(0, 1fr); }
}

/* =========================================================
   BUDGET & BETREUUNG
========================================================= */

.mr-om-cost__grid.e-con {
  --display: grid;
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: var(--hv2-gap);
}

.mr-om-cost.mr-hv2-card.e-con { --justify-content: flex-start; overflow: hidden; }
.mr-om-cost.mr-hv2-card.e-con:hover { transform: none; }

.mr-om-cost.e-con::after {
  content: "";
  position: absolute;
  left: 0;
  right: 0;
  top: 0;
  height: 3px;
  background: linear-gradient(90deg, var(--om-google), var(--om-meta) 60%, rgba(198,156,255,0));
  pointer-events: none;
}

.mr-om-cost--care.e-con::after { background: linear-gradient(90deg, var(--om-goal), rgba(255,159,128,0)); }

.mr-hv2 .elementor-widget-text-editor p.mr-om-cost__tag {
  color: var(--hv2-muted);
  font-size: .74rem;
  font-weight: 700;
  letter-spacing: .12em;
  text-transform: uppercase;
}

.mr-om-cost .mr-hv2-h3 { margin-top: 8px !important; }
.mr-om-cost .mr-hv2-card__text { margin-top: 12px !important; }

.mr-om-budget__answer.e-con {
  --gap: 0;
  gap: 10px;
  margin-top: clamp(20px, 2.4vw, 28px);
  padding: clamp(20px, 2.4vw, 28px) clamp(20px, 2.6vw, 32px);
  border: 1px solid var(--hv2-line);
  border-left: 3px solid var(--om-goal);
  border-radius: 6px 18px 18px 6px;
  background: rgba(255,255,255,.03);
}

.mr-om-budget__answer .mr-hv2-h3 { margin: 0 !important; }
.mr-om-budget__answer .mr-hv2-text p { max-width: 860px; }

@media (max-width: 767px) {
  .mr-om-cost__grid.e-con { grid-template-columns: minmax(0, 1fr); }
}

/* =========================================================
   ABLAUF: fünf Schritte mit Ergebnis
========================================================= */

.mr-om-steps.e-con {
  --display: grid;
  position: relative;
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  gap: 14px;
}

/* Verbindungslinie (überschreibt Elementors Overlay-Pseudo-Element .e-con::before) */
.mr-om-steps.e-con::before {
  content: "";
  position: absolute;
  left: 10%;
  right: 10%;
  top: calc(clamp(24px, 2.4vw, 32px) + 20px);
  width: auto;
  height: 1px;
  opacity: 1;
  mix-blend-mode: normal;
  transition: none;
  background: linear-gradient(90deg, rgba(121,180,255,.5), rgba(198,156,255,.5) 60%, rgba(255,159,128,.55));
  pointer-events: none;
}

.mr-om-step.mr-hv2-card.e-con { --justify-content: flex-start; padding: clamp(22px, 2vw, 28px) clamp(18px, 1.6vw, 22px); background: var(--mr-bg, #070b16); }
.mr-om-step.mr-hv2-card.e-con:hover { transform: translateY(-2px); }
.mr-om-step__num span { box-shadow: 0 0 0 6px var(--mr-bg, #070b16); }
.mr-om-step .mr-hv2-h3 { margin-top: 18px !important; }
.mr-om-step .mr-hv2-card__text { margin-top: 8px !important; }
.mr-om-step__result-wrap { margin-top: auto !important; padding-top: 16px; }

.mr-hv2 .elementor-widget-text-editor p.mr-om-step__result {
  display: flex;
  flex-direction: column;
  gap: 4px;
  padding-top: 14px;
  border-top: 1px solid var(--hv2-line);
  color: #fff;
  font-size: .92rem;
  font-weight: 600;
  line-height: 1.45;
}

.mr-om-step__result span {
  color: var(--om-goal);
  font-size: .72rem;
  font-weight: 700;
  letter-spacing: .12em;
  text-transform: uppercase;
}

@media (max-width: 1199px) {
  .mr-om-steps.e-con { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .mr-om-steps.e-con::before { display: none; }
  .mr-om-step.mr-hv2-card.e-con:last-child { grid-column: 1 / -1; }
}

@media (max-width: 600px) {
  .mr-om-steps.e-con { grid-template-columns: minmax(0, 1fr); }
}

/* =========================================================
   TYPISCHE KAMPAGNENSZENARIEN
========================================================= */

.mr-om-scen__grid.e-con { grid-template-columns: repeat(3, minmax(0, 1fr)); }
.mr-om-scen.e-con { --justify-content: flex-start; }
.mr-om-scen.e-con:hover { transform: translateY(-2px); }

.mr-hv2 .elementor-widget-text-editor p.mr-om-scen__tags { display: flex; flex-wrap: wrap; gap: 8px; }

.mr-om-scen__tag,
.mr-om-scen__plat {
  padding: 4px 10px;
  border-radius: 999px;
  font-size: .74rem;
  font-weight: 650;
  line-height: 1.3;
}

.mr-om-scen__tag { border: 1px dashed rgba(255,255,255,.24); color: var(--hv2-muted); }
.mr-om-scen__plat { border: 1px solid rgba(143,182,255,.24); background: rgba(47,124,255,.08); color: #b9d0ff; }

.mr-om-scen .mr-hv2-h3 { margin-top: 14px !important; }
.mr-om-scen__dl-wrap { margin-top: 16px !important; }
.mr-om-scen__dl { display: grid; gap: 12px; margin: 0; }
.mr-om-scen__dl > div { display: flex; flex-direction: column; gap: 4px; padding-top: 12px; border-top: 1px solid var(--hv2-line); }

.mr-om-scen__dl dt {
  color: var(--hv2-muted);
  font-size: .72rem;
  font-weight: 700;
  letter-spacing: .12em;
  line-height: 1.4;
  text-transform: uppercase;
}

.mr-om-scen__dl > div:nth-child(2) dt { color: #8fb6ff; }
.mr-om-scen__dl > div.is-key dt { color: var(--om-goal); }
.mr-om-scen__dl dd { margin: 0; color: var(--hv2-text); font-size: .94rem; line-height: 1.5; }
.mr-om-scen__dl > div.is-key dd { color: #fff; }

@media (max-width: 1024px) {
  .mr-om-scen__grid.e-con { grid-template-columns: minmax(0, 1fr); }
  .mr-om-scen__dl { grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 16px; }
}

@media (max-width: 767px) {
  .mr-om-scen__dl { grid-template-columns: minmax(0, 1fr); gap: 12px; }
}

/* =========================================================
   ABSCHLUSS: Gespräch links, Ansprechpartner rechts
========================================================= */

.mr-om-final.e-con { padding-top: clamp(56px, 6vw, 96px); }

.mr-om-final__panel.mr-hv2-final__panel.e-con {
  grid-template-columns: minmax(0, 1.3fr) minmax(0, .7fr);
  gap: clamp(28px, 4vw, 64px);
  align-items: center;
  padding: clamp(28px, 4.5vw, 64px);
  background:
    radial-gradient(circle at 100% 50%, rgba(255,159,128,.12), transparent 42%) padding-box,
    radial-gradient(circle at 0% 0%, rgba(47,124,255,.22), transparent 45%) padding-box,
    radial-gradient(circle at 40% 100%, rgba(124,60,255,.16), transparent 45%) padding-box,
    linear-gradient(150deg, #101a33, #0a1020) padding-box,
    linear-gradient(135deg, rgba(47,124,255,.4), rgba(124,60,255,.3) 50%, rgba(255,159,128,.42)) border-box;
}

.mr-om-final__content.e-con { --gap: 0; }
.mr-om-final__content .mr-hv2-h2 .elementor-heading-title { max-width: 17em; }
.mr-om-final__content .mr-hv2-text { margin-top: 18px; max-width: 580px; }

.mr-om-final__honest-wrap { margin-top: 22px !important; width: auto !important; align-self: flex-start; }

.mr-hv2 .elementor-widget-text-editor p.mr-om-final__honest {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 8px 15px 8px 12px;
  border: 1px solid var(--om-goal-line);
  border-radius: 999px;
  background: var(--om-goal-soft);
  color: #e3e9f7;
  font-size: .92rem;
  font-weight: 600;
  line-height: 1.3;
}

.mr-om-final__honest::before { margin-top: 0; background-color: var(--om-goal); }

.mr-om-final__ctas.e-con { --justify-content: flex-start; margin-top: 28px; }

.mr-om-final__contact.e-con {
  --align-items: center;
  --gap: 0;
  padding: clamp(22px, 2.6vw, 32px);
  border: 1px solid rgba(255,255,255,.12);
  border-radius: 22px;
  background: rgba(10,16,32,.6);
  text-align: center;
}

.mr-om-final__contact .mr-om-final__photo { width: auto !important; }

.mr-om-final__contact .mr-om-final__photo img {
  display: block;
  width: 112px;
  height: 112px;
  object-fit: cover;
  object-position: 50% 18%;
  border: 2px solid var(--om-goal-line);
  border-radius: 50%;
  box-shadow: 0 0 0 6px rgba(255,159,128,.06), 0 18px 40px rgba(0,0,0,.4);
}

.mr-om-final__name { margin-top: 16px !important; }
.mr-om-final__name p { display: flex; flex-direction: column; align-items: center; gap: 2px; line-height: 1.35; }
.mr-om-final__name strong { color: #fff; font-size: 1.08rem; font-weight: 700; }
.mr-om-final__name span { color: var(--hv2-muted); font-size: .9rem; }

.mr-om-final__call-wrap {
  width: 100%;
  margin-top: 20px !important;
  padding-top: 18px;
  border-top: 1px solid var(--hv2-line);
}

.mr-om-final__call { display: flex; flex-direction: column; align-items: center; gap: 4px; }
.mr-om-final__call span { color: var(--hv2-muted); font-size: .9rem; }

.mr-hv2 .mr-om-final__call-wrap.elementor-widget-text-editor .mr-om-final__call a {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  min-height: 44px;
  color: #fff;
  font-size: clamp(1.25rem, 1.1rem + .5vw, 1.5rem);
  font-weight: 750;
  letter-spacing: -.02em;
  text-decoration: none;
  text-decoration-line: none;
  white-space: nowrap;
  transition: color var(--mr-transition);
}

.mr-hv2 .mr-om-final__call-wrap.elementor-widget-text-editor .mr-om-final__call a:hover,
.mr-hv2 .mr-om-final__call-wrap.elementor-widget-text-editor .mr-om-final__call a:focus-visible { color: #b9d0ff; text-decoration: none; }

.mr-hv2 .mr-om-final__call-wrap.elementor-widget-text-editor .mr-om-final__call a::before {
  content: "";
  flex: none;
  width: .8em;
  height: .8em;
  background-color: var(--om-goal);
  -webkit-mask: var(--mr-ico-phone) center / contain no-repeat;
  mask: var(--mr-ico-phone) center / contain no-repeat;
}

@media (max-width: 1024px) {
  .mr-om-final__panel.mr-hv2-final__panel.e-con {
    grid-template-columns: minmax(0, 1fr);
    padding: clamp(24px, 4vw, 44px) clamp(20px, 4vw, 44px);
    border-radius: 24px;
  }
  .mr-om-final__contact.e-con {
    --flex-direction: row !important;
    --flex-wrap: wrap;
    --justify-content: flex-start;
    flex-direction: row !important;
    flex-wrap: wrap;
    justify-content: flex-start;
    gap: 6px 16px;
    text-align: left;
  }
  .mr-om-final__contact .mr-om-final__photo img { width: 72px; height: 72px; }
  .mr-om-final__name { flex: 1 1 0; min-width: 0; margin-top: 0 !important; }
  .mr-om-final__name p { align-items: flex-start; }
  .mr-om-final__call-wrap { flex: 1 1 100%; margin-top: 12px !important; }
  .mr-om-final__call { align-items: flex-start; }
}

@media (max-width: 767px) {
  .mr-om-final__ctas.e-con { width: 100%; }
  .mr-hv2 .elementor-widget-text-editor p.mr-om-final__honest { border-radius: 16px; align-items: flex-start; }
  .mr-om-final__honest::before { margin-top: .15em; }
}

/* =========================================================
   Reduzierte Bewegung: Endzustand sofort, keine Hover-Bewegung
========================================================= */

@media (prefers-reduced-motion: reduce) {
  .mr-om-sig__thumb,
  .mr-om-sig .mr-om-sig__opt,
  .mr-om-path > li::after,
  .mr-om-node__dot,
  .mr-om-node__body,
  .mr-om-node__ico,
  .mr-om-node__v,
  .mr-om-sig__loop,
  .mr-om-sig__loop-ico,
  .mr-om-sig__loop-m,
  .mr-om-block.e-con,
  .mr-om-step.mr-hv2-card.e-con,
  .mr-om-scen.e-con { transition: none !important; }
  .mr-om-block.e-con:hover,
  .mr-om-step.mr-hv2-card.e-con:hover,
  .mr-om-scen.e-con:hover { transform: none; }
}

/* =========================================================
   LEADINFO: B2B-Vertrieb ergänzen (Nachbearbeitung 2026-10-08)
   Kleiner Zusatzbaustein nach Tracking, ruhiger als Google/Meta.
========================================================= */

.mr-om-leadinfo.e-con { border-top: 1px solid rgba(255,255,255,.05); }

.mr-om-li.e-con {
  --display: grid;
  display: grid;
  grid-template-columns: minmax(0, 5fr) minmax(0, 6fr);
  gap: clamp(28px, 4vw, 64px);
  align-items: start;
  padding: clamp(24px, 3.4vw, 48px);
  border: 1px solid rgba(255,255,255,.08);
  border-radius: 28px;
  background: var(--om-panel);
}

.mr-om-li__main.e-con,
.mr-om-li__side.e-con { --display: flex; display: flex; flex-direction: column; --gap: 0; gap: 16px; min-width: 0; }

.mr-hv2 .mr-om-li__text.elementor-widget-text-editor p + p { margin-top: 12px; }
.mr-hv2 .mr-om-li .mr-hv2-h2 .elementor-heading-title { font-size: clamp(1.6rem, 1.15rem + 1.5vw, 2.35rem); }
.mr-om-li__btn { flex: none; align-self: flex-start; width: auto !important; margin-top: 6px; }

.mr-hv2 .elementor-widget-text-editor p.mr-om-li__brand { display: flex; flex-wrap: wrap; align-items: center; gap: 10px 14px; }
.mr-om-li__plate {
  display: inline-flex;
  align-items: center;
  height: 44px;
  padding: 0 14px;
  border: 1px solid rgba(16,24,48,.08);
  border-radius: 10px;
  background: var(--mr-surface-plate, #e3e7ef);
}
.mr-om-li__plate img { display: block; width: auto; height: 24px; }
.mr-om-li__brand-label { color: var(--hv2-muted); font-size: .76rem; font-weight: 700; letter-spacing: .12em; line-height: 1.4; text-transform: uppercase; }

.mr-hv2 .elementor-widget-text-editor p.mr-om-li__note {
  padding-top: 14px;
  border-top: 1px solid var(--hv2-line);
  color: var(--hv2-muted);
  font-size: .86rem;
  line-height: 1.55;
}

@media (max-width: 1024px) {
  .mr-om-li.e-con { grid-template-columns: minmax(0, 1fr); }
}

@media (max-width: 767px) {
  .mr-om-li.e-con { padding: 22px 18px; border-radius: 22px; }
  .mr-om-li__btn { align-self: stretch; width: 100% !important; }
  .mr-om-li__btn .elementor-button { width: 100%; }
  .mr-om-li__plate { height: 40px; padding: 0 12px; }
  .mr-om-li__plate img { height: 22px; }
}

/* Phase P1: neue Leadinfo-Wortmarke (LeadInfo.svg, ohne Innenabstand) etwas kleiner, gleiche Plakette */
.mr-om-li__plate img { height: 21px; }
@media (max-width: 767px) {
  .mr-om-li__plate img { height: 19px; }
}